Hipcask

Marketing
India, Kolkata

Shoot

Hipcask, formerly Indian Wine List, is India’s first wine & spirits’ focused smartphone app and consumer platform. More than a fifth of alcohol produced in the world is consumed by Indians. A study by the Associated Chambers of Commerce and Industry in India three years ago found that the liquor industry was expanding 30 per cent year-on-year. The wine industry is about 20 years old, it’s only now that we have serious wine producers in the country. By volume, India is the largest consumer of whisky in the world.

Hipcask, formerly Indian Wine List, is India’s first wine & spirits’ focused smartphone app and consumer platform. More than a fifth of alcohol produced in the world is consumed by Indians. A study by the Associated Chambers of Commerce and Industry in India three years ago found that the liquor industry was expanding 30 per cent year-on-year. The wine industry is about 20 years old, it’s only now that we have serious wine producers in the country. By volume, India is the largest consumer of whisky in the world. Hipcask is also the first product in India to provide comprehensive data and analytics in the alcohol domain and helps brands reach out and engage to their consumers like never before. Aneesh is a multi-award winning professional photographer and writer with over 10 years of experience. His professional assignments and personal interest in travel as well as wines led him to understand and experience first hand the vast world of wine consumption around the world and the up coming industry in India. Having met with various wine makers and enthusiasts in the country his keen understanding of the potential for the Indian wine industry and its need to engage with its consumers in a hard liquor dominated market made him realize the potential for a platform such as Hipcask.

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