Truce

Marketing
India, Kolkata

Shoot

In an effort to relieve her painful allergic condition, she tried many of the so-called “green” products, but with no luck. As her condition continued, she imagined a product with a simpler recipe - one that could clean effectively yet not cause irritation or pain. A baker at heart, Kandie soon realized if she could create recipes for all sorts of baked goods, she could also develop recipes for safe and effective cleaning products.

Right around this same time, future co-founder and friend Diann Peart was completing her Ph.D. in Ecology at Arizona State University. Naturally, this path had led her through a considerable amount of knowledge regarding chemical use in a variety of environments. Through her research she found that the relationship between chronic illnesses and chemical overload was becoming glaringly clear - and she knew she wanted to take action. In the years leading up to Truce’s founding, Diann established a non-profit organization committed to educating local communities about the dangers of prolonged household chemical exposure. In her time there she led many projects, including the creation of organic gardens on the campus of Arizona State University, in her neighborhood and on the school grounds of the Gila River Indian Community. After they eventually met in 2007, Kandie gave Diann some of her own hand-crafted cleaning products as a birthday gift. The two almost immediately hit it off, realizing they shared the same vision of a home: a clean, toxin-free space that was safe for everyone in the family—even pets.

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