Buttercups

Marketing
India, Kolkata

Shoot

THE BUTTERCUPS MANIFESTO The journey to empowerment begins with accepting yourself, down to the core. Along the way, great fitting intimates give you just that – a chance to feel good in your own skin. At Buttercups, my team and I don’t try to squish you into perfect body shapes. We simply encourage you to love yourself, as you are, so that you feel complete. We do this by indulging you with exquisite intimates that are crafted to fit your unique size. And with our expert fitting guidance, we ensure you that feel just as great as you look.

THE BUTTERCUPS MANIFESTO The journey to empowerment begins with accepting yourself, down to the core. Along the way, great fitting intimates give you just that – a chance to feel good in your own skin. At Buttercups, my team and I don’t try to squish you into perfect body shapes. We simply encourage you to love yourself, as you are, so that you feel complete. We do this by indulging you with exquisite intimates that are crafted to fit your unique size. And with our expert fitting guidance, we ensure you that feel just as great as you look. THE LOGO Not only are we all unique, but no two parts of our bodies are completely symmetrical. Take a moment to look at your hands and feet. They may look identical, but they aren’t. Each fingerprint is unique. A woman’s breasts are no different. I did a little experiment using this fascinating insight. I placed two semi-circle curves, each with a different size, against the other, and discovered that I got the letter ‘B’, with one curve, a little bigger than the other. Just like a woman’s breasts. And so I adopted this curvy alphabet as our logo to represent the Buttercups motto: to ‘Be’ ourselves. The ‘B’ in Buttercups encourages women to ‘B’ Confident. To ‘B’ Unique. To ‘B’ Themselves.

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