Franchise Partnering Details
Business type: Merlin
THE MERLIN CONCEPT AND THE 200,000 MILE PROPOSITION The Merlin concept focuses on long term customer relationships instead of maximizing one time sales transactions. When customers are treated fairly and advised wisely, they will return again and again for service. As well, they will become a living testimonial to Merlin by telling their friends and family about the service they received. Merlin’s warranties and programs are wrapped around the 200,000 mile concept to inform customers that Merlin Shops are ready to service their vehicle for the long haul. THE DRIVE FOR 200,000, Merlin’s proprietary maintenance program, is an easy and affordable plan that not only covers vehicles through the manufacturer’s warranty period but to 200,000 miles and beyond. Merlin’s one stop automotive service approach when combined with the 200,000 Mile Proposition affords Franchise Owners a significant edge over competing automotive service chains. HELPING YOU GO FARTHER Merlin has developed numerous comprehensive support tools that guide you through the many important aspects of your business operation. Multi-volume Merlin Operations Manuals, A Shop PLAYBOOK, Marketing Manual , and regular visits by Merlin Field Representatives will assist and counsel you on system essentials such as sales techniques, product procurement and installation, personnel policies and procedures, as well as marketing and communication. Merlin also utilizes a third party inspection service to examine and evaluate customer service, facility appearance, and operation system implementation which ensures a greater consistency across the chain and delivering an overall better customer experience.