RELIANCE RETAIL Reliance Retail is the retail initiative of the group and an epicenter of our consumer facing businesses. It has, in a short time, forged strong and enduring bonds with millions of consumers by providing them unlimited choice, outstanding value proposition, superior quality and unmatched experience across all its retail stores. Since its inception in 2006, Reliance Retail has grown to become India’s largest retailer delivering superior value to its customers, suppliers and shareholders. Our nationwide network of retail outlets delivers a world-class shopping environment and unmatched customer experience powered by our state-of-the-art technology and seamless supply-chain infrastructure. Reliance Retail has adopted a multi-prong strategy and operates chain of convenience stores, supermarkets, hypermarkets, wholesale cash & carry stores, specialty stores and online stores and has democratized access to all types of products and services across all segments for all Indian consumers. Deep insight into India’s economic, cultural and consumption diversity drives Reliance Retail’s vision in the retail universe. The operating model is based on customer centricity, while leveraging common centres of excellence in technology, business processes and supply chain. More importantly, it has built a strong and unwavering foundation through its extraordinary people.