Flipkart adds recharge, travel tabs

In a bid to increase customer visits, online retailer Flipkart has added two new tabs on its mobile application — ‘Recharges’ and ‘Travel.’ While the first tab redirects the customer to Flipkart’s payments platform PhonePe, the second tab takes the user to MakeMyTrip to book travel tickets.
 
This development, which pits Flipkart directly against Alibaba-backed Paytm, comes as companies in the consumer internet space are looking to tap into high-frequency purchases. Flipkart’s CEO Kalyan Krishnamurthy had told ET in an interview earlier this year that the key metric for 2018 is higher monthly active users.
 
“We are aggressively building a deeper portfolio of offerings based on our customers needs,” said a Flipkart spokesperson. “Meanwhile, customers get a seamless experience without having to download an additional app or create a user account.”
 
Flipkart and MakeMyTrip had announced their strategic partnership in April to symbiotically leverage the former’s customer base and the latter’s brands including MakeMyTrip, Goibibo and redBus.
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On festive sales, Flipkart says 65% clients from Tier-II cities