Huawei to refocus on India to boost global show

Huawei Telecom is refocusing on India this year as it believes its international standing will improve with better positioning in this market.
 
China’s largest and the world’s third-largest smartphone maker is targeting over 10% share in the Indian market by next year and is looking at leadership in online sales, which account for one-third of the market.
 
According to three people aware of the plans, Huawei will have a dual brand strategy. The Honor brand will be competing against Xiaomi, Samsung, Oppo, and Motorola in the Rs 7,000-20,000 segment, both online and offline.
 
The Huawei brand will be launched in India around April and will sell only online in the ultra-premium segment, priced above Rs 35,000-40,000, competing against the flagship of Apple, Samsung, and OnePlus.
 
Honor smartphones will launch online, sell there for 15-30 days to build up the buzz and then eventually sell through brick-and-mortar stores at the same price, replicating the strategy that helped Xiaomi make rapid inroads in India.
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