Delhivery co-founders invest in Ahmedabad based Food Memories

Ahmedabad based startup ‘FoodMemories’, a marketplace for authentic geographically unique Indian foods, has secured seed investment from a consortium of 8 investors led by Delhivery co-founders Bhavesh Manglani & Suraj Saharan and Darshan Upadhyay & Sanjay Notani, Partners at Economic Laws Practice, Mumbai.
 
Additionally, Sachin Khandelwal, Founder of Bangalore-based Corporate Gifting major – Kirti Sales & Services, has joined the investor group. Established in September, 2016 by Dr. Harmitsingh Sikh, FoodMemories aggregates all top iconic brands and delicacies of
 
Indian food industry and delivers their delicacies to customers around the globe. The investors and seed investment will not only power ‘Food Memories’ rapid expansion in the current business segments but also enable the company to establish a physical retail footprint in the top cities across India.
 
The other investors in this seed investment are Vaishali Patel from Ahmedabad, Vivek Pabari, Prateek Nijhawan & Kapil Bhushan- Investment Bankers from Mumbai and Abhishek Bhalla, from Delhi.
 
“At Delhivery, I have come across a number of excellent local businesses in India who, given the right platform and reach can achieve immense growth. Harmit’s vision at Food Memories to put Indian delicacies on a global map is exciting and inspirational and the reason for the 8 of us to come on-board” said Bhavesh Manglani, Co-founder, Delhivery.
 
With Indian Sweets and Savouries market pegged at Rs 50,000 crore and a promising $30 billion export food market, Food Memories is placed to capitalise on a growing demand for delicacies of iconic local brands / establishments, believes the startup.
 
“We’re now operational in 26 states across India and with support of our investors, our first retail touch point will come up in Ahmedabad followed by gradual expansion to strong demand centres in the country” said Dr. Harmitsingh Sikh, Founder & CEO, FoodMemories.
 
According to the Manglani, a delightful customer experience and an effective supply chain is the key to removing the barriers of location and physical presence and enable Food Memories partners access a global customer base under a unified customer experience.
 
FoodMemories, currently has repository of the diverse culinary heritage of the country and provides customers instant access to more than 200 plus major brands and 3000 plus products of authentic geographically unique Indian foods.
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