Cleartrip eyes new market through Local services

Online travel company Cleartrip is discovering a new growth driver in its year-old service ‘Local’, which gives users information on social and cultural activities in tourist destination cities.
 
According to the Mumbai-headquartered company, about 75% of those using ‘Cleartrip Local’ are new entrants, and a fifth of these first-time visitors generally start using Cleartrip for travel bookings in the next three-six months, the company said. The average age of users in this category is 25.
 
“Travel is a need-based product. In India, one usually books two-three flights in a year for leisure travel. So we looked at what users are more interested in for their short holidays or weekends, so that we can fill these gaps,” Suman De, product head of Local told ET. “That’s the genesis of ‘Local’, which essentially lets users find out what’s happening in their city, like activities and eateries, among others.”
 
With a focus on allowing discovery and exploration, the app asks users about their interests and preferable travel dates, and based on that, it recommends events planned in different cities. Recommendations are also prepared for these users based on social media inputs.
 
However, this market also has players like Facebook and BookMyShow, which allow users to see what events are happening around them. Taking this head-on, De said, “Solving discovery isn’t Facebook’s core. Others allow you to book tickets and go, but we differentiate ourselves with personalisation. Our editorial team finds out what’s popular, and based on user’s interests, makes a set of recommendations.”
 
Local is available across India but focuses on just 35 cities. While cities like Delhi, Bengaluru, Mumbai and Goa top the chart, Cleartrip witnesses numerous booking from tier II cities like Munnar, Rishikesh and Coorg. The product is also available in Dubai and Abu Dhabi.
 
“In India, Local is growing at 22-30% every month. And in Dubai, over the last six months, we have seen 10x growth. But, since it is fairly a new product, we expect it grow in the next few years,” said De. He said the traffic usually varies depending on holidays, weekends and others. He also said that on a daily basis, an average of 2,000 “segments”, which refers to individuals or group bookings, are done on Local.
Shoot

Trending News

Walmart signs 5 year Cloud tech partnership with Microsoft

Flipkart adds recharge, travel tabs

Unhappy with WhatsApp reply, Indian govt may send second notice

Cars24 closes $50M funding to fuel its expansion plans

HCL Technologies may buy back shares worth Rs 5,000 Cr at Rs 1,150 apiece

Ola starts making money on each ride, inches closer to profitability

Zomato debuts loyalty rewards program PiggyBank

Chinese fintech major WeCash plans India foray with a consumer lending product

Former eBay CEO Simon Smith to drive Ola's operations in Australia

Lending products to form 20% of Flipkart’s growth: Ravi Garikipati

How Automation Anywhere joined the billion-dollar-plus club

Amazon to push hyperlocal app for Big Prime Day Sales

Are you a business or an entrepreneur thinking to collaborate ?

Here's how Amazon is winning the online retail game. Again.

DIY investment app Sqrrl raises $1 million

Flipkart all set for a fashionable makeover

Why Amazon’s Flipkart bid is just not high enough

Selling without MRP, expiry dates to cost etailers

TCS hits $100Bn market cap: A new phase for India Inc?

Snapdeal posts Rs 4,647 crore net loss in 2016-17

Flipkart-Walmart deal: What it means for the etailer and the whole industry

NCLAT stays CCI penalty of Rs 136cr on Google in search bias case

Agritech startups Sabziwala and LivLush merge their business under new entity Kamatan

Avail Finance lands $17.2M from Matrix Partners & Ola, Freecharge and Flipkart founders

RBI suggests tax sops, self-regulation to build fintech space

Swiggy hires new CEO for its Access Service, gets new CFO

Logistics company Delhivery registers 44% increase in FY17 revenues

WeWork to acquire one of the oldest social networks, Meetup

Qualcomm rejects Broadcom's $103 billion offer

EasyRewardz gets $2 million Series-A funding

'Anemic' iPhone 8 demand drags Apple shares lower

Lending platform Lenden Club gets Rs 3.5cr in Equity Investment

On festive sales, Flipkart says 65% clients from Tier-II cities