On festive sales, Flipkart says 65% clients from Tier-II cities

Flipkart said it saw double the volume and value of sales this festive month over last year's festive month and saw 65% of customers coming from tier-II and beyond.
The company also claimed to have taken a significant lead over rival Amazon. “During this festive season, Flipkart had a disproportionate share making everyone else irrelevant," said Smrithi Ravichandran, senior director at Flipkart who heads sales events. The e-commerce company registered a 4x growth over business as on usual days. The number of customers from tier-II and tier-III cities which the company focused on heavily this year, grew from 60% last year to 65% this festive month.
Smartphones continued to be the biggest category in terms of GMV, staying constant at 60% of the Flipkart's total sales.
The contribution of large appliances increased from less than 10% on a normal day to 15% during the festive days.
Overall, Flipkart registered a 5 x growth in smartphones and electronics over business as usual, which has helped push its GMV, and a 10x growth in large appliances.
Amazon Pay can be Used on BMS
A day after reports of Flipkart looking at a minority stake in ticketing platform BookMyShow, Amazon announced it would allow its customers to use Amazon Pay balance account for booking tickets for movies, plays, events, concerts across BookMyShow platforms, reports Our Bureau. The move indicates Amazon's intent on pushing its wallet beyond its marketplace to other online merchants. Amazon Pay has also integrated with food-delivery ts companies and also started online s mobile balance recharge.

Trending News

Why Amazon’s Flipkart bid is just not high enough

Selling without MRP, expiry dates to cost etailers

TCS hits $100Bn market cap: A new phase for India Inc?

Snapdeal posts Rs 4,647 crore net loss in 2016-17

Flipkart-Walmart deal: What it means for the etailer and the whole industry

NCLAT stays CCI penalty of Rs 136cr on Google in search bias case

Walmart may rope in Google parent Alphabet for the Flipkart deal

Internet shutdown cost Indian economy $3 billion from 2012-17: Study

Flipkart and Amazon plan mega summer sales in May

International sales now account for 48% of Twitter's revenues

70% of mobile phones buyers in India opt for non-cash payments

Amazon India expects groceries & household products to account for 50% of business in 5 yrs

India to come out with a E-commerce policy framework in 6 months

Online learning platform Career Anna raises Rs 3 Cr funding

Wal-Mart will offer to buy up to 86% of Flipkart

Agritech startups Sabziwala and LivLush merge their business under new entity Kamatan

Avail Finance lands $17.2M from Matrix Partners & Ola, Freecharge and Flipkart founders

RBI suggests tax sops, self-regulation to build fintech space

Swiggy hires new CEO for its Access Service, gets new CFO

Logistics company Delhivery registers 44% increase in FY17 revenues

WeWork to acquire one of the oldest social networks, Meetup

Qualcomm rejects Broadcom's $103 billion offer

EasyRewardz gets $2 million Series-A funding

'Anemic' iPhone 8 demand drags Apple shares lower

Lending platform Lenden Club gets Rs 3.5cr in Equity Investment

On festive sales, Flipkart says 65% clients from Tier-II cities